What is Voice Search?
Google Assistant, Cortana, Siri, and Alexa—almost every home has one of these smart speakers today. Even our smartphones are now equipped with voice assistants that make it much easier for us to do certain tasks online. In today’s mobile-driven world, smart voice assistants have become ubiquitous.
With these devices, the way we search for information will also continue to change. Voice search will increasingly become the preferred interface as we seek faster and more convenient access to information.
What is Voice Search?
Voice search is a technology that enables you to perform online searches by speaking. Since you don’t have to type your query, it allows hands-free searches on any smart device with a microphone. Aside from smart speakers, you can also use voice search on mobile phones, tablets, and laptops.
Because it’s easy to use in getting quick answers, more and more consumers are using voice search to find restaurants, food delivery, nearest grocery stores, and hotels. In fact, a study conducted by BrightLocal in 2018 indicates that 58% of consumers use voice search to find info about a local business. So, if you’re a business owner, strive to gain a deeper understanding of how voice search works to remain competitive in the digital age.
How Does Voice Search Work?
Voice search utilizes voice recognition and natural language processing to process commands. When you ask a question, it identifies the words you say and puts them through its search database. Your voice assistant then reads the results out loud.
You can increase your chances of devices pulling your business information by optimizing your website for voice search and ensuring your business details are correctly listed on all the major voice assistants.
Getting Optimized for Voice Search with Voice Listings
In 2018, approximately 33% of consumers called a local business using voice search. This number is expected to grow even more as consumers become more familiar and comfortable using the technology. To maintain customer engagement and gain an edge over other businesses, get your business more visible on voice search with Voice Listings.
Voice Listings gets your business details listed on the major voice assistants: Alexa, Siri, Google Assistant, Cortana, and Bixby. Getting listed will improve your business’ online visibility, increase click-through rates, and eventually help you gain a wider market and better business growth.
The Future of Search
Indeed, voice search offers a more convenient and faster way of getting information. With more consumers across ages embracing the technology, the use of voice search will become more prevalent in the coming years. Since they’re mostly used to look up local businesses nearby, business owners must recognize its importance to their future growth.