How Voice Search Affects Marketing

Voice search technology has changed the way consumers do online searches for local businesses, and it’s here to stay. Consumers use this technology to learn more about a local business, make reservations, check for prices of products and services, and book appointments. 

With the use of digital voice assistants predicted to rise up to 8 billion by 2023 comes a growing number of individuals who perform local searches daily using voice. Businesses are quick to jump on this trend as it makes it easier for potential customers to find them. Voice search technology can also further customer engagement, which is a key aspect of business growth.  

Voice Search and the New Face of Marketing 

Unlike traditional, typed queries that focus heavily on keywords, voice search queries are phrased like natural and conversational language. They also tend to be longer than text-based ones, heralding changes in some SEO best practices. Instead of typing “deli market los angeles ca,” queries will most probably come out like “Where’s a deli market in Los Angeles, California?”  

Businesses will do well to adopt a strategy that focuses on queries that follow natural language patterns. This can be achieved through content that’s tailored to include longer keyword phrases. The onset of content that takes on the form of full questions is another palpable change, as well as more focus on local SEO. With “near me” searches also on the rise and having a significant impact on local SEO, local businesses can capitalize on this to make more effective marketing strategies.  

Using voice also makes searches more efficient, usually taking up less time than their text-based counterparts. This makes for improved customer experiences—which, in turn, is an opportunity for you to encourage customer engagement.  

Building a Marketing Strategy around Voice Search Technology 

Here are some key concepts you should consider when building a marketing strategy that incorporates voice search: 

• Keep your listings accurate and updated 

Accurate and updated listings on popular voice search assistants, such as Alexa and Siri, make it easier for your business to rank when it comes to voice search. Make sure that you complete all relevant details, from your business name to hours of operation.  

• Use long-tail keywords 

Unlike text-based searches, voice search queries leave more room for long-tail keywords. Find out some of the most common long-tail keywords that your customers use in queries and incorporate them in your website’s content. 

• Create a FAQ page 

Many people ask question-based searches when doing a voice search. Incorporating a FAQ page on your website is a great place to answer relevant questions about your business that your customers might ask when doing a voice search. 

Get Started With Your Voice Search Strategy 

Having a voice search strategy makes it easier for potential customers to find your business. Start optimizing your business for voice search today! 

A service like Voice Listings optimizes your business for voice search by adding your business information to the major voice search assistants like Alexa, Siri, Cortana, Bixby, and Google Assistant. Voice Listings makes you easily discoverable by consumers who use these voice assistants.