Simple Ways to Get New Customers for Your Business
It’s important to give your customers a positive experience throughout their buying journey. If they are happy with your service, they are more likely to return and purchase from your business. However, even if you have a loyal customer base, a bad customer experience may cause even a loyal customer to curtail their spending.
To sustainably scale your business, consider a proactive approach to generating new leads. Doing so can ensure a steady stream of customers and increase your overall base.
Below are some tips on how you can attract new customers to your business.
Research Your Audience
The key to planning an effective new customer acquisition strategy is by properly identifying your target audience. Even existing strategies will need to be revisited before rolling out, as people’s needs change over time.
That means you also have to tweak marketing campaigns to meet the evolving needs of your potential buyers. To do this, you can take insights from the recent consumer activities on your website and social media, conduct market research, and check your competition.
Optimize Your Website
Once you understand what your audience needs or wants, you can start reviewing your website's SEO. You may need to update the content and the keywords you are using on your website to make it more appealing to the updated audience.
Also, check for bugs and errors, like broken links, slow loading speed, or poor design, which could drive potential customers away. You should also ensure that your website is mobile-friendly and accessible to individuals with disabilities.
Invest in Word-of-Mouth Marketing
You can also leverage your existing customer base to spread the word about your brand. According to a Nielsen survey back in 2012, 92% of consumers trust opinions and recommendations from their friends and family over other forms of advertisement.
To encourage your existing customers to share their experiences about your product or service, create initiatives such as giving discounts or gifts when an existing customer gives a referral or shares a photo, testimonial, rating, or product review on your website or social media.
Establish Partnerships with Influencers or Other Businesses
Connect and build partnerships with people who have a strong social media following and encourage them to promote your brand. You can incentivize them by letting them try your product or service for free or by featuring them in a print or video advertisement.
You can also establish partnerships with other businesses that serve the same customers but aren’t direct competitors. For example, if you own a salon, you can partner up with a personal care store. When a customer purchases a particular item from the store, they can get a discount or a free service in your salon.
List Your Business in Major Voice Search and Map Platforms
Claiming local business listings in navigational apps such as Google Maps, Waze, and Apple Maps and voice-assisted search engines like Siri, Alexa, and Cortana can help new customers discover your brand.
Voice Listings can help you list your business on all these apps and voice search engines, as well as make sure that your profile and all the information about your business are accurate. Contact them now to find out how!